Marketing Manager
 
Our client is a well-established award winning brand performance agency, with a team of around 90 paid media, outreach, creative and analytics experts. They work collaboratively to drive high performance campaigns for some of the best known and ‘soon to be famous’  brands and organisations. It’s a friendly, collaborative and hardworking atmosphere in their new offices in Central London.
 
They are highly ambitious and have enjoyed strong and profitable growth and now they are looking to further build upon this solid foundation. There is a genuine feeling of momentum behind the company and they are passionately focused on responding to the changing business opportunity and delivering excellence in client servicing, which will in turn provide endless opportunities for your career development.
They pride themselves on trust, integrity, respect, a can-do attitude and they get things done well, while supporting each other in the process. It’s what ensures they do the very best for their clients, whilst having the very best time doing it.
 
Overall Responsibility
 
The Marketing Manager role requires a candidate that is ambitious and proactive, able to build leads from a combination of Marketing tactics, which would also require an understanding of the business, across creative, media and data driven marketing. You must be hands-on, embracing the variety of the role – from building out a marketing strategy to grow new inbound leads for the agency to screening leads at first touchpoint. You will be the first touchpoint in the lead filtering process, ensuring that they attract and engage high-quality leads across marketing methods.
 
Responsibilities
 
● Building out the inbound marketing flow to generate leads for the agency
○ Collaborating with the senior leadership team on the new business pipeline
○ Developing and managing email marketing campaigns
○ Maintaining and updated mailing lists to ensure effective targeting and engagement
○ Monitoring inbound leads via website
 
● Defining and managing the agency content strategy and calendar
○ Develop and execute a comprehensive content calendar for social media platforms and blogs.
○ Map out and work with our subject matter experts to create content which aligns with our brand voice and resonates with our target audience
○ Shape and communicate our agency’s brand values and ethos, ensuring we maintain a clear and consistent brand message throughout
○ Actively seek opportunities for our team members to contribute to thought leadership pieces.
 
● Managing the agency website, ensuring it is kept up to date and optimized
○ Implement and optimize conversion flows on the website, incorporating lead capture mechanisms such as downloadable info packs / case studies
○ Regularly monitor and analyze the impact of website content on inbound lead generation.
○ Leverage data analytics and insights to make informed marketing decisions, optimise campaigns, and measure the effectiveness of marketing initiatives.
○ Ensure the website's blog section is up-to-date with relevant and valuable content.
○ Keep industry associations, memberships and profiles up to date
 
● Event Management:
○ Plan and organize events, both virtual and in-person, to enhance brand visibility and connect with potential clients.
○ Identify and attend industry-relevant events alongside our senior members to network and establish the agency as a thought leader.
 
What they are looking for:
 
Attributes
● Innovative mindset - ability to identify emerging trends across our verticals
● Excellent written and verbal communication skills
● Hands-on sales attitude with ability to build out top of funnel inbound lead methods
● Highly-organised with ability to manage multiple responsibilities
● Keen to learn, ambitious and team player
● Confident in presenting and dealing with senior management
 
Experience
● At least 5 years of experience in marketing roles within the advertising, media or professional services industry, with a focus on B2B demand generation
 
Desirable
● Previous experience working in or alongside a digital marketing agency, or industry knowledge through other means - familiarity with Paid Media, Creative and SEO concepts
● Understanding of design principles to enhance the visual appeal of client-facing materials (we have a creative team in-house who can support)
● Video editing skills to support creation of thought leadership assets
 
What we’re offering
● A truly collaborative, supportive environment to learn and develop among a friendly, welcoming team who like to succeed
● An open-minded culture in a diverse team, where every team member’s voice and experience are valued
 
Qualifications
● A degree with a minimum of a 2:1 classification, ideally in a science, business or marketing vertical or part of an agency internship program
 
Benefits
● A great learning environment and hybrid role
● A friendly, supportive and high performing team
● Company pension scheme
● Healthcare and dental insurance
● 25 days annual holiday + 1 day a year for every full year worked (up to 30 days maximum)
● Interest free Annual Travel card loan
● Half day holiday for your birthday
● Other benefits and perks, including free breakfast and fruit, an Employee Assistance Programme, plenty of socials and lots more!
● Bonus based on achieving KPIs backgrounds.