On behalf of our client, a leading digital agency with a strong foothold in various markets, we are seeking a dynamic PPC Account Manager to join their team in Harpenden.

The successful candidate will play a pivotal role in collaborating with clients, driving comprehensive paid media campaigns across diverse platforms such as Google Ads, Bing Ads, and more. Responsibilities include managing campaigns for paid search, shopping, display, remarketing, and video, with a keen focus on maximizing ROAS through advanced strategies and analytics.

Key Responsibilities:

• Comprehensive Campaign Management: Execute and oversee paid media campaigns across diverse platforms such as Google Ads, and Bing Ads. This includes managing campaigns for paid search, shopping, display, remarketing, and video.
• ROAS Optimisation: Constantly monitor and adjust campaigns to maximise ROAS. Employ advanced strategies and analytics to identify opportunities for efficiency and growth.
• Daily Account Oversight: Take ownership of core PPC accounts, conducting daily reviews and updates across various media channels to monitor spend and performance.
• Global Campaign Implementation: Implement and manage campaigns across multiple languages and regions, adapting to different market dynamics and consumer behaviors.
• Reporting and Analysis: Prepare, deliver, and quality-assure detailed campaign reports, proposals for new business, and strategic plans.
• Creative Asset Management: Coordinate the creation of marketing assets such as images, videos, and copy, strategically incorporating them into campaigns to enhance performance and engagement.

Personal Attributes:

• Innovative Thinker: Actively seeks out and identifies new trends or ideas that can enhance existing campaigns or inspire new strategies.
• Analytics: Demonstrates an ability to analyze marketing data and user interactions, providing insights on optimization and refinement.
• Relationship Building: Excels in developing and maintaining strong, productive relationships with both colleagues and clients.
• Multitasking: Capable of managing multiple projects simultaneously without compromising on quality or effectiveness.
• Adaptability and Attention to Detail: Possesses a flexible approach to work, with a keen eye for detail, ensuring high-quality outputs.
• Growth-Oriented: Displays enthusiasm and ambition to contribute to the growth of the department alongside the team.
• Team Collaboration: A strong team player with a hands-on mentality, who brings gravitas and innovation to the role.

Experience/Skills:

• Proven PPC Expertise: 3-5 years of experience in PPC management within a fast-paced environment, preferably with a background in B2B, particularly automotive and industrial sectors.
• Platform Proficiency: Expertise across major platforms such as Google Ads, Google Analytics, Google Tag Manager, Bing Ads, and familiarity with all Google Channels.
• Analytical Tools: Strong skills in Google Analytics and Data Studio are essential for success in this role.
• Certification: Holds Google/digital accreditations in YouTube, Display, Search, and other relevant areas.
• Lead Generation: Demonstrated experience in lead generation strategies and tactics.
• Proven Success: A portfolio of case studies showcasing successful campaigns delivered.

Salary: £35k to £45k per annum dependent upon experience.
Employee Benefits:

• 30 days’ holiday plus UK public holidays.
• Access to The Selbey Anderson College (via Udemy) for ongoing personal development.
• Opportunities for career progression and to make your stamp.
• Hybrid working – 3 days in the office (Monday-Wednesday) 2 days choice of home or office (Thursday and Friday).
• Medicash health plan.
• Pension scheme (contributory).

If you possess the skills and experience required for this role and are looking to take the next step in your career, apply now!

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