About the job

Central London/Hybrid

About the job

Our client is a next-generation live entertainment company rooted in African culture and global storytelling.

They are the executive producers behind many culturally defining events, including their flagship music festival which is dedicated to showcasing African and urban music genres, with a focus on Afrobeats, Amapiano, R&B, Hip Hop, and more. 

It's known for uniting the African diaspora and celebrating diversity through music, food, fashion, and art. The festival has become a prominent event in Europe, attracting a large audience each year. 

They build experiences that move people emotionally, physically, and globally. They are building a world-class team to shape the future of live festivals, content, and branded culture.

Job Description

We are seeking a dynamic and results-oriented Senior Sales Manager to join their rapidly growing team.

In this pivotal role, you will be responsible for driving new business that align with their company goals and objectives.

As Senior Sales Manager you will leverage your interpersonal skills and industry expertise to identify potential brand partnership opportunities for the companies growing portfolio of assets.

Candidate Requirements

• 5 years’ experience in music brand partnerships (sales roles)
• Personal network of global brand partners in Europe, US and Africa
• Strong affinity and deep knowledge of the Afrobeats and Amapiano culture
• Self-motivated, reliable and someone who thrives on cultivating connections
• Excellent influencing and negotiation skills
• Excellent written and verbal communication skills
• Excellent organisational skills and used to working in a fast-paced environment
• Attention to detail and the ability to ensure all outputs are of the highest quality

Role Responsibilities

• Build and maintain strong external relationships with potential sponsors, corporate partners, and supporters, through securing and leading new business meetings
• Qualify new business discussions and close brand partnerships deal to achieve your personal annual target
• Collaborate with the rest of the team to develop and produce partnership strategies that drive engagement and maximise value for both parties
• Maintain regular communication and addressing any partnership issues that arise
• Negotiation of partnership agreements and contracts to ensure favourable terms and conditions
• Oversee contract agreements and consult legal departments when appropriate
• Create sales materials such as pitch decks, making updates and changes where necessary
• Successfully pitch creative and strategic presentations to win new business
• Utilisation of LinkedIn, social media, and networking at events to source new leads and prospects
• Manage and maintain the partnerships CRM pipeline, to ensure best practices and good data hygiene

Skills & Competencies

• Excellent interpersonal communications skills, including tact and assertiveness, and the ability to communicate at all levels in a complex environment
• Strong entrepreneurial skills and commercial awareness
• Ability to work with senior contacts and co-ordinate the activities of staff and contributors at all levels both internally and externally
• Resilience and ability to tackle challenges constructively and find creative ways forward

What the company Offers

They believe in creating extraordinary experiences—for their fans, partners, and team. As part of their team, you’ll enjoy:

• Competitive Salary (£60,000) & Commission Structure – based on reaching annual sales targets.
• Health & Wellness Benefits – Private health and dental coverage.
• Flexible Work Model – Hybrid work options with on-site access to major events.
• Parental Leave & Additional PTO – Enhanced maternity policy and tenure-based leave benefits.