NOTE:

Please only apply for this role if you have large scale music festivals experience, implementing year-round campaign strategies.

You should have been in these types of roles for circa 10 years.

Unfortunately applications without this experience will not be considered for this role.

 

About the job

Our client is a next-generation live entertainment company rooted in African culture and global storytelling.

They are the executive producers behind many culturally defining events, including their flagship music festival which is dedicated to showcasing African and urban music genres, with a focus on Afrobeats, Amapiano, R&B, Hip Hop, and more. It's known for uniting the African diaspora and celebrating diversity through music, food, fashion, and art. The festival has become a prominent event in Europe, attracting a large audience each year. 

They build experiences that move people emotionally, physically, and globally.

They are building a world-class team to shape the future of live festivals, content, and branded culture.

Experience

● 10+ years of progressive marketing leadership experience in live entertainment (Music Festivals), music, media

● Demonstrated success leading large-scale, multi-market campaigns and teams

● Experience being hands-on managing a junior team, spotting upskilling and training opportunities, providing mentorship and coaching to ensure success and growth for direct reports

● Deep fluency in youth culture, music trends, and the global Black diaspora

● Expertise in digital performance marketing, brand storytelling, and CRM/loyalty strategy

● High comfort level presenting to C-suite and cross-functional stakeholders

● A track record of operating calmly in high-stakes, fast-moving environments

● Experience with major festivals, touring, or international event marketing

● Network across music management, talent agencies, and brand sponsors

● Familiarity with global festival markets, particularly Africa, Europe, and North America

 

The Role

We are seeking a visionary Head of Marketing to lead brand and growth strategy across their portfolio of global festivals. This is a senior leadership position that sits at the intersection of music, culture, and business. You will be responsible for setting the long-term vision, driving innovative marketing execution, and building a globally resonant presence for our festivals — from Portugal to Miami to Ghana and beyond.

You’ll report directly to the executive team and oversee a multidisciplinary global marketing function. The ideal candidate is equal parts creative strategist, business operator, and cultural architect.

 

Key Responsibilities

● Strategic Leadership

● Define and execute the long-term marketing vision across their festival portfolio

● Translate brand strategy into data-driven, culturally rich multi-channel marketing campaigns

● Lead go-to-market strategy for new launches and geographic expansion

 

Growth & Innovation

● Identify new revenue and audience growth opportunities through digital innovation, brand partnerships, and platform integrations

● Evolve our marketing stack to include predictive analytics and AI-driven insights

 

Budget & Performance

● Own the global festival marketing budget; forecast, manage, and optimise for ROI

● Define and track KPIs across ticket sales, campaign effectiveness, brand equity, and sponsor impact

 

Team Leadership & Culture

● Build, mentor, and scale a high-performing team across creative, digital, media, and CRM

● Foster a culture of excellence, collaboration, and curiosity

● Manage external agencies, freelance talent, and media partners globally

 

Executive & Industry Partnerships

● Serve as a key liaison to sponsors, brand partners, and artist management teams

● Represent the company at industry events, speaking opportunities, and strategic meetings

 

Skills & Competencies

Strategic Planning and Marketing:

• Developing and executing marketing plans, including brand strategy, market research, and competitive analysis.

 

Digital Marketing:

• Proficiency in various digital channels, including social media, SEO, email marketing, and online advertising.

 

Event Planning and Management:

• Experience in planning and executing events, including budgeting, logistics, vendor management, and attendee engagement.

 

Communication and Interpersonal Skills:

• Strong written and verbal communication, active listening, and the ability to build rapport with stakeholders, including sponsors, vendors, and attendees.

 

Leadership and Team Management:

• The ability to lead, coach and motivate a team, delegate tasks effectively, and foster a collaborative environment.

 

Financial Management:

• Budgeting, cost analysis, ROI tracking, and financial reporting for marketing campaigns.

 

Analytical Skills:

• Analysing marketing data, identifying trends, and making data-driven decisions.

 

Problem-Solving and Decision-Making:

• The ability to identify and resolve issues, adapt to changing circumstances, and make timely decisions.

 

Creativity and Innovation:

• Generating innovative marketing ideas and campaigns that stand out and attract attention.

 

Organisational Skills:

• Time management, prioritisation, and the ability to manage multiple projects simultaneously.

 

Technical Skills:

• Proficiency in using marketing software, tools, and technology.

 

What They Offer

This company believes in creating extraordinary experiences for its community, partners, and team.

As part of our leadership team, you’ll enjoy:

● Competitive Salary (£80,000 - £90,000).

● Health & Wellness Benefits – Private health and dental coverage.

● Flexible Work Model – Hybrid work options with on-site access to major events.

● Leadership Development – Executive coaching, industry networking opportunities, and strategic growth planning.

● Parental Leave & Additional PTO – Enhanced maternity policy and tenure-based leave benefits.

Why Join 

This is more than a Head of Marketing role—it’s an opportunity to shape the future of live music and entertainment. If you’re a strategic thinker, a data-driven decision-maker, and a leader who thrives in high-growth, high-energy environments, we want to hear from you.

 

Apply

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